Breasts are everywhere. On TV, in adverts, movies and magazines. We love to look at them; we love to stand out with them! They stir society, and yet their health is still taboo! We want to change this by launching a new campaign #PUPKULTURA. At the heart of this name and the movement itself is the idea that breast care must become an everyday part of our lifestyle and culture.
We ask anyone and everyone to look after their breasts, as well as donate and support women affected by breast cancer, giving them the opportunity to have counselling with a psychologist or psychotherapist after being diagnosed and during treatment, as well as consultations and physiotherapy sessions following their operations.
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